#Smash Hit full#
“We have absolutely loved bringing this campaign to life giving the Derry Girls (and the wee English fella) the full pop star treatment and working with Bauer Media and Lisa McGee to give fans even more of Erin and the gang before school’s out for good.”īauer Media chief content officer Lucie Cave adds, “Working incredibly close with the Channel 4 team meant that we were able to be keep the energy and essence of both brands in sync throughout and ensure that the show was seamlessly woven throughout all editorial – including the fan-favourite ‘Biscuit Tin’ interview and classic ‘How to Dress Like a Pop Star’.” “Smash Hits and Derry Girls is a match made in 90s heaven – both icons of their time, wildly popular and with an incorrigible urge to say what they think (even when it gets them into trouble),” says Lynsey Atkin, ECD at 4creative. More than 150,000 copies of the magazine will be distributed across the UK, as well as being bagged up with this week’s issues of Bauer magazines Heat and Closer. Visuals from the double page poster in the magazine will also feature across the campaign’s out of home materials. The new campaign looks to Derry during the 90s (when the show is set) and has seen 4creative partner with Bauer Media to produce a 28-page version of Smash Hits, including a pull out double-page poster of the cast and “classic Derry Girls themed features like the Biscuit Tin interview”. As such, the campaign nods to “last day of school chaos”, says Channel 4.
#Smash Hit series#
Series three is set during the final year of school for the show’s characters. It first aired in January 2018, and went on to become Channel 4’s biggest comedy launch series of the last 18 years. This will be the third and final series of Hat Trick production Derry Girls, which is based on writer Lisa McGee’s own experiences and takes place against the backdrop of The Troubles in Northern Ireland. Sponsors included Bootleg Liquor, Comm Group – Care and Hospitality, Warrior Agency, Party Boutique, Yellow Buses, Helpful Hounds Assistance Dogs, Vivien of Holloway, Oak Photography, Pumpkin and The Tribe, Hot Radio, Pulford Publicity, Bournemouth Mortgages, The Grove Tavern, Phoenix Digital, BAHA, Humphries Kirk and The Wonky Table.4creative’s marketing campaign for the return of comedy series Derry Girls features a one-off edition of iconic pop mag Smash Hits, going big on 90s nostalgia.
The winner of the best vintage stand was Watkin Art, showcasing its painted Dorset landscapes. One of Shake and Stir’s volunteers, Alex Louise, organised the vintage fashion show using Cherry Red Vintage clothing, which went down a treat along with a vintage colouring competition, face painting and fair rides for younger visitors. The winner of The Show and Shine Car Show, sponsored by Bournemouth Mortgages, was a Ford Skyline Retractable 1963 owned by Lee Caves. “Thank you to all of the volunteers and team, as well as the sponsors, who made the festival such a success.” “Introducing vintage lovers to local vendors and visitors discovering new things is what Shake & Stir is all about. “Bringing the community together in this way was such a joy and a marvellous way to start the summer off. Mandy Polkey, Managing Director of Stir Events CIC, leading the team behind Shake and Stir, said: “It was so fantastic to see such a great turnout this year, so many people really dressed to impress. Musical highlights included the Swing Unlimited Big Band, Phil Halley and His Comments, Be Bop A Lula – Gene Vincent Tribute, Andy Kennet as Elvis and Andy Shailer, Crazy Rhythm Jukebox, in the DJ vinyl booth with MR D DJ Dave Norrell as MC on the bandstand. Once again the event’s popularity was thanks, in part, to the range and quality of the live music, vintage themed workshops and classic car displays. The area’s very own festival by the sea featured vintage fashion, artisan traders and live music playing the sounds of the 1920s, 1970s and everything in between. This year’s Shake & Stir Vintage Music Festival has been declared an unqualified success with more than 30,000 people attending the two-day event.
It was the weekend when the good folk of Southbourne – and beyond – let their hair down and, boy, did they have a good time.
0 kommentar(er)
